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CONTENT

“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

...Stop Writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe... Find your niche, and then go even more niche.

CREATIVITY

"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

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